Case Study
Signal Relief
Signal Relief was struggling with ad performance on Meta, burning through budget without consistent returns. Their creative approach was overly product-focused and technical, failing to connect with people experiencing daily pain. The ads explained the science but didn’t capture the emotional relief customers were seeking. Testing was inconsistent, and there was no clear framework for identifying winning concepts. They needed someone who could bridge the gap between media buying and creative strategyāoptimizing both the campaigns and the messaging that would make them profitable.
I joined Signal Relief as their media buyer and immediately shifted the creative strategy. Rather than focusing on technical specs, I directed content toward real transformation storiesāshowing people getting back to activities they loved. I implemented a systematic testing framework mixing UGC-style testimonials, before/after narratives, and lifestyle-focused hooks that resonated with the pain-relief audience. By aligning the creative direction with data from the ad account, we identified winning angles fast. The result: CPAs dropped 35%, ROAS improved significantly, and we built a sustainable creative pipeline that consistently delivered winners. Signal Relief could now scale confidently, knowing their creative strategy and media buying were working in sync.
ROAS improved from 1.8x to 4.2x
CPA dropped 35% within first 90 days
Scaled to $150K+/month in profitable ad spend
4.2x
4.2x ROAS
35%
35% CPA drop
$150K+
$150K+ monthly spend scaled