Turning $464K Into $1,050,936: How Smart Ad Strategies Made Signal Relief Amazingly Profitable

The Brand

Signal Relief is a renowned U.S. brand that provides innovative pain patches designed to relieve discomfort in various parts of the body. Sold nationwide, their products have gained a loyal customer base due to their efficacy and ease of use. Despite their strong product offering, Signal Relief faced challenges in scaling their advertising efforts effectively.

The Challenge

When Signal Relief approached me, their advertising strategy was in need of a complete overhaul. Their previous approach to Meta advertising relied on a passive “set it and forget it” model, which led to inefficiencies and inconsistent results. For example, in early 2023, their campaigns generated a return on ad spend (ROAS) as low as 0.26, resulting in significant losses. 

While there were occasional profitable months, their overall strategy lacked the rigor required for sustained success. They needed a solution that could drive consistent profitability and unlock their growth potential.

The Solution

I took over Signal Relief’s Meta ad management in December 2023, implementing a hands-on, data-driven approach to transform their advertising efforts. This involved several key actions:

• Daily Optimization: I actively managed campaigns, fine-tuning targeting, budgets, and bidding strategies on a regular basis to maximize efficiency.
• Creative Collaboration: Partnering with Signal Relief’s creative team, I tested and refined ad angles, hooks, and visuals to resonate with their target audience.
• Audience Testing: Through rigorous experimentation, I identified high-performing audience segments and expanded on them to scale results.
• Data-Driven Adjustments: I analyzed performance metrics to double down on successful strategies and promptly eliminated underperforming elements.

This proactive and iterative process ensured that Signal Relief’s advertising efforts remained agile and aligned with their growth goals.

The Results

In just over 12 months of managing Signal Relief’s Meta ads, the results were transformational. During this period, I managed $464,000 in ad spend and achieved a ROAS of 2.24, significantly exceeding their target of 1.5. This translated into over $1 million in sales directly attributed to advertising.

More importantly, Signal Relief’s campaigns became consistently profitable, with no unprofitable months under my management. The ROAS stabilized at 2.0 or higher in most months, creating a reliable and scalable revenue channel for the brand.

What’s Next

With a solid foundation in place, Signal Relief is poised for even greater growth. The next steps include:

1. Expanding ad creative formats and experimenting with new messaging angles to reach untapped audiences.
2. Scaling budgets while maintaining profitability by leveraging the data and insights gathered over the past year.
3. Launching targeted campaigns for product-specific initiatives to diversify revenue streams further.

The success of this partnership showcases what’s possible with a strategic, active approach to Meta advertising. Signal Relief is now well-positioned to continue its upward trajectory and achieve even greater milestones in the future.